Lo que nos enseña Google

En The Google Enigma , Nicholas G. Carr hace un análisis interesantísimo sobre Google, tendencias, cambios en las reglas de juego, servicios, coste de fallo… merece la pena leerlo completo.

Una joyita (el énfasis es mío):

Above all, Google teaches us, through both its successes and its failures, that smart companies — the ones that are not only consistently innovative but consistently profitable — exhibit three qualities. They hire talented people and give them room to excel. They measure progress and results rigorously and make course adjustments quickly. And they remain disciplined in their work and their spending, curbing the instinct to do too much at once. Of course, that sounds less like a radical rethinking of business verities than a restatement of them. Which brings us to a further lesson: Beware the inevitable hype about how the latest business trend or the newest overnight success “changes everything.” Yes, markets and technology change, sometimes with devastating speed, but through the turmoil, the underpinnings of business success remain fairly stable.